General Overview
Q. What is the A.B.C. App?
A. A.B.C. stands for Amare Business Coach. It’s a tool built by Amare Global to help Brand Partners grow their business — from day one through every rank advancement. The app is designed to keep things simple and focused, always pointing you toward the next income-generating action rather than overwhelming you with information all at once.
Q. Who is the A.B.C. App for?
A. The app is built for every Brand Partner, but especially those who are brand new. It’s designed to guide someone from their very first share and first sale all the way to their first Me in 3, Focus on 5, and beyond.
Q. Is the A.B.C. App available on mobile?
A. Yes. The app will be available as both a web-based version (desktop browser) and a mobile app available in the Apple App Store and Google Play Store (beginning in June 2026). All features and functionality are the same across versions.
Q. How do I log in?
A. Use your existing Amare Back Office login credentials. Once you log in the first time, the app will remember you so you won’t need to log in again.
Q. Is there a cost to use the A.B.C. App?
A. No. The A.B.C. App is included with your Brand Partner enrollment fee — for both new and existing Brand Partners — at no additional cost.
Getting Started
Q. What happens the first time I log in?
A. The first time you open the app, you’ll be walked through a brief orientation (about 30 seconds) that introduces each section of the app and what to expect. It will also prompt you to set up your AI profile.
Q. What is the AI profile (Personalize My AI)?
A. This is a quick setup that helps the app tailor AI-generated content to your style and audience. You’ll be asked:
- What is your focus? (e.g., Happy Juice, weight loss, longevity/collagen)
- Who is your target audience? (e.g., women 35–55, parents, busy professionals)
- What is your tone/voice? (e.g., educational, high energy, coach-like, encouraging)
You can also add a more personal “why” statement and specify writing style preferences (short punchy sentences, use of emojis, etc.). All of this helps the AI generate captions and messages that sound like you.
Q. What are the main sections of the app?
A. The navigation menu has five sections:
- Today — Your home base with your business journey progress and daily recommended actions
- Share — Content creation, the share wizard, and the asset library
- Connect — Your people list, action list, and notifications
- Learn — Onboarding lessons and a video training hub
- More — Insights (Back Office data), Events, and Customer Experience support
Today Page
Q. What does the Today page show me?
A. The Today page is your daily dashboard. It shows:
- Your Business Journey — where you currently are (Launch phase, First Sale, First Enrollment, Me in 3, Focus on 5, Bronze, etc.)
- Today’s Actions — 3 smart, dynamically recommended actions based on where you are in your business
Q. How does the Business Journey tracker work?
A. The tracker uses a progress bar with a gamified badge feel. Your journey moves through stages: Launch → Builder → Bronze → Silver → Gold (and beyond). The first five phases are activity-based — they track specific actions you’ve completed, like setting up your profile or making your first sale. After that, phases become rank-based, showing you exactly what qualifications you need to hit your next title.
At any point, you can tap through the stages to see what’s required for each one, and the tracker always defaults to displaying your current phase and where you stand against those requirements (e.g., how many Customers you have vs. how many you need for Me in 3, your combined volume, your PTV, etc.).
Q. What are the 3 daily recommended actions?
A. The 3 daily recommended actions are:
- A recommended share — content to post or send that day
- A list-building or list-working action — adding prospects or following up with existing contacts
- A learning action — a training relevant to your current stage
These recommendations update dynamically as you progress through the app.
Share Page
Q. What can I do on the Share page?
A. The Share page has three main components:
- Suggested Share (Share Wizard) — A guided, day-by-day content strategy (e.g., a 10-day engagement plan developed with top Brand Partner leaders). Each day, it walks you through the next recommended post, including suggested captions and media.
- Create Your Own Share — A more open-ended content creator. You choose your goal, your target product, and the app generates caption options. You can regenerate, edit, and add assets.
- Library — Browse and search the full Amare asset library (videos, graphics, PowerPoints, and more). By launch, this will contain 1,000+ assets.
Q. What is the 10-day content strategy and why is it structured that way?
A. The Suggested Share is built around a tried-and-true 10-day social media launch plan. Each day has a specific type of post (e.g., Day 1: engagement question, Day 2: curiosity post, Day 3: personal story) designed to build rapport with your audience and warm up the algorithm before moving into product and sales conversations.
The strategy is intentionally sequenced to maximize reach and engagement — rather than jumping straight to “buy my product” posts, it seeds conversations in a way that gets the algorithm working in your favor. When you click into the suggested share each day, the app asks where you’re sharing (Facebook, Instagram, direct message, etc.) and what product area you’re focused on, then customizes the recommended post accordingly.
Q. How does “Create Your Own Share” work?
A. The Create Your Own Share wizard walks you through a short series of prompts:
- Where are you sharing this? (social media, direct message, etc.)
- Who is it for? (new contact, friend, existing Customer, etc.)
- What’s your goal? (start a conversation, follow up, invite them to something, etc.)
- Is there a product you want to focus on?
- Do you want to include an image, video, or background from the library — or upload your own?
Once you answer these, the app generates AI-suggested captions. You can regenerate a new version, customize the text, preview the final post, and then share it directly via text, copy the link, or post to social — all from within the app.
Q. Will the app post directly to my social media accounts?
A. It depends on the platform. For some platforms (like Facebook), when you click Share, the content will auto-populate for you to preview and post. For others, you may need to copy and paste. Direct message sharing is also supported.
Q. Can I save content I’ve created to use again later?
A. Yes — a My Favorites feature is in development. You’ll be able to tag posts and organize them into playlists or content categories. You’ll also be able to share favorites with your team.
Q. What happens when someone clicks on content I share from the library?
A. When you share a library asset (like a product flyer or video) via a link, the recipient is taken to a personalized mini landing page that is attributed to you — complete with your name and Brand Partner number. Any “Learn More” or “Buy Now” action from that page uses your attribution link. This applies whether you share via text, email, or direct message.
Q. How does content tracking work?
A. Content tracking works in a couple of ways:
- Direct messages: When you send content directly to someone (e.g., via text or DM), you’ll receive a notification when they open it — and if it’s a video, when they watch it.
- Social posts: You’ll see aggregate engagement data (views, interactions) but not individual-level tracking.
Connect Page
Q. What is the Connect page?
A. Connect is your people management hub. It includes your prospects, Customers, and first-level Brand Partners all in one place.
Q. How do I add people?
A. You can add prospects manually using the Add button. Customers and Brand Partners who enroll or order will be added automatically. Bulk-adding from a larger list is a feature currently in development.
Q. What information does each contact card show?
A. Each contact includes their order history, last order date, subscribe-and-save status, and more. The app also suggests recommended actions and provides a starter message for each person based on their situation. Examples of suggested actions include follow up because they haven’t ordered this month, recommend Subscribe & Save, suggest ordering the current promotion, or follow up because they recently opened your message.
Q. What filters are available for my people list?
A. You can filter by:
- New Customers (first order this month)
- Returning Customers (ordered before, ordered again this month)
- Subscribe & Save Customers
- Active Customers
- Brand Partners by rank (e.g., Bronze and above, earning commissions)
Q. What is the Action List?
A. The Action List automatically buckets your contacts into pre-defined categories, so you always know who to reach out to and why — without needing to run Back Office reports or manage spreadsheets. Examples include:
- People close to hitting Focus on 5 or Me in 3 (just one Customer away, etc.)
- Customers who haven’t ordered in 32–50 days or 60–90 days (win-back outreach)
- Brand Partners who just hit a milestone (celebrate them!)
- People who are close to qualifying for Path to Paradise
- Customers not yet on Subscribe & Save
- Customers who haven’t ordered the current month’s promotion yet
- Customers with expiring Subscribe & Save reward points
- People who started enrollment but left their cart empty
- End-of-month alerts for Brand Partners who haven’t placed their Hunter PV order yet
- Brand Partners who haven't registered for Convention
- Brand Partners who just enrolled their first new Brand Partner
- Customers who just placed their first order this month
- Birthday and anniversary reminders
Q. Does the Action List show my entire downline or just my direct contacts?
A. Currently, the Action List covers your personally enrolled Brand Partners and your direct Customers only — not your entire team. This is intentional to prevent multiple people contacting the same person. Some celebration-type features may expand to deeper levels in the future.
Q. Can I create a custom list?
A. Yes — a Custom List feature is in development that lets you filter contacts by your own criteria (e.g., Customers who have/haven’t ordered a specific product in the last 3 months).
Q. What are Notifications?
A. There are two types of push notifications:
- Logic-based alerts — Automatically triggered by your contacts’ activity (e.g., “Shane just hit Focus on 5 for the first time", “Susan just enrolled a new BP”, etc.).
- Corporate announcements — Pushed directly from Amare Global (e.g., event reminders, new product launches, call invites).
Learn Page
Q. What’s in the Learn section?
A. There are two parts:
- Onboarding (6 Lessons) — Designed for your first 30 days:
- Lesson 1: Who we are as Amare — the mental wellness company
- Lesson 2: Identifying your why and your vision
- Lesson 3: Products to help you feel your best
- Lesson 4: Products to help you look your best
- Lesson 5: Live your best
- Lesson 6: The compensation plan overview
Each lesson can be completed and checked off. Once you finish a lesson, your Today page will recommend the next one the following day. You can revisit any lesson at any time.
- Additional Trainings — A video hub with content such as convention replays, business training, compliance, and more. You can watch these yourself or share them directly with your prospects and team — with the added benefit that shares from here are trackable, so you’ll know if someone watched a video you sent them.
Q. Will leaders be able to add their own training content?
A. A future version of the app (potentially an “A.B.C. Pro” tier) plans to allow leaders to upload their own custom training content and share it with their teams directly inside the app.
More Page (Insights, Events, Customer Experience)
Q. What is the Insights section?
A. Insights brings your Back Office data into the app in a more visual, actionable format. It includes:
- Monthly enrollment bonus trackers (Power of One, Me in 3, Focus on 5)
- Retention bonus progress and contributor details
- Team retention bonus status
- Monthly volume and Customer stats
- Clickable number summaries that show you who is behind each data point (e.g., click “10 new Customers” to see the actual list)
Q. What is in the Events section?
A. Events brings together Amare event information and your personal eligibility/progress tracker in one place — from bigger company events to monthly calls. You’ll be able to join live calls and watch recordings directly from within the app. The Convention section is designed to grow into a full convention hub — eventually allowing you to register, view speaker profiles, access exclusive content, and even make purchases from the convention store, all from within the app.
Q. What is the Coach button?
A. The circular Coach button that appears throughout the app gives you quick links to help you find whatever you need. In a future update, it will evolve into a fully interactive AI coaching feature that responds to your questions and guides you through tasks conversationally — based on your data, your goals, and your current situation.
Q. Is there a Customer Experience (support) link in the app?
A. Yes. The More page includes a direct link to start a live chat with the Amare Customer Experience team.
Content Management & Long-Term Vision
Q. Will the A.B.C. App eventually replace the Hub, Builder App, and Back Office?
A. The goal is for the A.B.C. App to become a single, unified tool that consolidates everything Brand Partners currently use across the Hub, Builder App, and Back Office. In the near term, the Hub may continue to serve as a reference and FAQ resource, and the Back Office will still be accessible — but over time, the key features from both are being brought into the A.B.C. App.
Sharing & Social
Q. Does sharing a post from the app track engagement?
A. Yes, for direct messages. When you share content via a direct link (text, email, DM), you’ll be notified on the Feed page when the recipient opens it or watches the video. Broad social posts show general engagement stats.
Q. What asset library will be available at launch?
A. The library will contain everything currently in Builder, plus new assets created for June launches — 1,000+ assets total.
Upcoming Features
Q. What features are still coming?
A. The following features are still in progress and coming soon:
- My Favorites — Save and organize your own content into playlists to reuse or share with your team
- Goals Comp Plan Education Tool / Commission Estimator — Visualize your income commission path with rank-based and Customer-focused scenarios
- Custom List Builder — Create filtered contact lists by your own criteria
- Bulk Outreach — Message multiple contacts at once (currently individual only)
- Bulk Contact Import — Add a large list of prospects at once
- Customizable Notifications — Choose exactly which types of alerts you receive
- AI Coach — The floating Coach button will evolve into a fully interactive AI coach that responds to your questions and guides you through tasks conversationally
- A.B.C. Pro / Plus — A future tier for leaders, potentially including bulk messaging, custom phone numbers, enhanced AI content generation, enhanced analytics/insights, and custom training content uploads
- Demo/Training Account — A sandbox account for leaders to conduct trainings without showing real contact data
- Expanded Downline Visibility — Future updates may extend certain features (like celebration notifications) beyond your first-level direct contacts